- Partnered with the Managing Director and Sales Director on high-level marketing strategy and campaign planning.
- Manage and design digital marketing assets across web, email, and social platforms.
- Develop and execute social media strategies including paid and organic campaigns.
- Design and manage monthly email campaigns and newsletters using Mailchimp.
- Maintain and optimise company websites using CMS platforms.
- Lead trade show brand execution and promotional material.
- Produce brand-aligned content and event photography.
- Prepare monthly marketing performance and analytics reports.
Click the icons below to view the work I’ve done with them.
New Product Campaign
In 2024 RJ Connect expanded its portfolio by introducing a new range of industrial computers tailored for vertical markets. To ensure customers could fully appreciate the capabilities of this technology, the company invited them to test and experience the solutions within their specific industries and work environments for 60 days.
During the six‑month campaign period, the landing page attracted over 2,000 visitors. Of these, 10 expressed interest in trialing the product, and it was subsequently provided to four customers. Since then, the product has become an ongoing best seller within the business.
I was responsible for designing the social media content and website materials, as well as creating the landing page on MailChimp and compiling the online performance statistics. In addition, I collaborated with the Sales Manager to review sales figures, and we conducted a customer survey to determine whether the product was discovered online or recommended by a sales representative.
Video Campaigns & Trade Show Content
