RJ Connect — Integrated Brand & Digital Marketing Design
Brand, Digital & Marketing Design / March 2021 – Present
Project Overview
RJ Connect is a B2B technology solutions provider focused on connectivity and e-mobility. I partnered with the executive team to elevate the company’s brand presence across digital touchpoints, streamline communication design, and support lead generation through strategic visual campaigns.
As the senior design lead, I was responsible for defining visual systems, managing digital assets, creating campaign materials, and ensuring consistency across web, email, trade shows, and social media.
The Challenge
RJ Connect needed a unified visual language that could:
✔ Align with strategic business goals (lead generation and visibility)
✔ Strengthen brand consistency across all marketing channels
✔ Improve engagement and conversion on digital platforms
✔ Deliver compelling creative assets for internal and external use
The organization lacked cohesive visual structures across its marketing platforms, resulting in fragmented messaging and inconsistent audience engagement.
Strategy & Approach
To address these challenges, I developed a holistic design strategy centered around:
1. Brand Consistency & Visual System
Defined visual standards for style, colour, typography, and imagery
Created templates and guidelines for marketing execution
2. Digital Campaign Design
Designed and deployed monthly email campaigns and graphics
Created social content aligned with audience engagement goals
3. Website & UX Design
Managed and optimised the CMS to enhance usability
Improved UX pathways for conversions and contact interactions
4. Trade Show & Experiential Design
Developed visually cohesive trade-show stands, signage, print material, and promotional assets
5. Analytics & Reporting
Compiled monthly performance insights to measure campaign success and user engagement
This approach balanced the needs of sales enablement and brand visibility with high-impact visual communication.
Tools & Execution
To deliver high-quality design outputs, I made use of:
Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects)
CMS platforms (WordPress, Magento, WooCommerce)
Email marketing tools (Mailchimp, Sharpmail)
Social & digital platforms (LinkedIn, Instagram, Facebook, Google Ads)
Structuring work in templates and design systems allowed each execution to remain on-brand and scalable across formats.
Results & Impact
The redesigned visual system and marketing collateral helped RJ Connect:
✔ Maintain brand consistency across digital and offline channels
✔ Improve engagement with audiences on email and social platforms
✔ Deliver professional trade-show experiences with strong visual identity
✔ Provide sales teams with clearer and more compelling assets
Although specific KPI figures are not publicly shareable, feedback from leadership and repeated campaign usage has demonstrated that the brand’s visual representation is now more aligned with business goals and audience expectations.
Key Takeaways
This project reinforced the importance of:
✔ Strategic visual systems that support broader marketing goals
✔ Consistent execution across platforms
✔ Balancing creative solutions with measurable outcomes
✔ Close collaboration with leadership and sales teams
Visual Showcase
Video Campaigns & Trade Show Content
Want Similar Work?
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or elevate your visual systems, let’s work together.