TIA FIVE
Brand Identity & E-commerce Website Redesign
Client: TIA FIVE
Location: United States (Africa-focused travel brand)
Industry: Travel, Safari & Experiential Tourism
Services: Brand Identity Design, Logo Redesign, Print Design, E-commerce Website Design
Project Overview
TIA FIVE is a USA-based African safari guide and booking liaison company dedicated to connecting global travellers with authentic, off-the-beaten-path African safari experiences.
The brand needed a refreshed identity and digital presence that would reflect the depth, credibility, and adventure of African travel, while also supporting online bookings and merchandise sales through a seamless e-commerce experience.
I collaborated with TIA FIVE to reimagine their visual identity and translate it into a cohesive, user-focused digital ecosystem.
The Challenge
An outdated brand identity that did not fully capture the spirit of African exploration
Inconsistent visual elements across digital and print touchpoints
A website that lacked clarity, structure, and conversion-focused user experience
The need for an intuitive e-commerce platform to support online sales
The Solution
I delivered a comprehensive brand and digital transformation, ensuring consistency, storytelling, and usability across all platforms.
Key solutions included:
A complete logo redesign inspired by African heritage, exploration, and authenticity
A refined visual identity system applied across business cards and brand collateral
A fully redesigned e-commerce website with improved navigation and user flow
A clean, immersive layout that highlights storytelling, imagery, and product discovery
My Role & Contribution
Led the creative direction and brand identity redesign
Designed a modern, recognisable logo aligned with the brand’s African roots
Created print assets that reinforced brand consistency and professionalism
Designed and structured the e-commerce website for clarity, usability, and conversion
Ensured the digital experience balanced visual storytelling with functional performance
Results & Impact
- A strong, cohesive brand identity that reflects adventure, trust, and expertise
- A visually immersive website that supports both storytelling and online sales
- Improved user experience across desktop and mobile platforms
- A future-ready digital presence that positions TIA FIVE as a premium African safari brand
Outcome
The project resulted in a unified brand and digital experience that authentically represents TIA FIVE’s mission — guiding travellers beyond the expected and into the heart of Africa, while providing a seamless and professional online journey.
View the live website:
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